Can the Government’s Wall of Belief’s document be a useful tool for PR agencies outside the public sector?
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In their seminal book, the Fall of Advertising and the Rise of PR, Al Ries and Laura Ries famously describe PR as a sword and advertising as a shield.
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Struggling to convey tricky technical jargon to your customers? Or worried about tackling tough topics, such as sustainability or AI? Then it’s important to turn to a PR firm to ensure that you can do so in an engaging and accessible way. For this exclusive interview, Connectivity had the chance to visit Stone Junction to find out first-hand how a technical PR agency operates.
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Technical, technology and science PR agency Stone Junction (and key partner of Connectivity) has rebranded, to signal a new phase of the company’s development. The iconoclastic and irreverent new visual style is the company’s first rebrand since 2014.
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It seems like everyone is talking about sustainability at the moment — and with research suggesting global warming is close to hitting 1.5°C, it’s clear why. But if your manufacturing or engineering business isn’t leading the way, or hasn’t even started its sustainability journey yet, should you get involved in the conversation? Here, we explore the importance of transparent sustainability communication for any business.
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At Advanced Engineering, Group Publisher Andy Quenault got the opportunity to catch up with Richard Stone of Stone Junction and ask how the company helps clients to market a high-tech message.
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Most of us have experienced that awkward moment of a fat finger slip. In most cases the consequences are minimal, like inputting the wrong figure into a spreadsheet. Here Richard Stone, Managing Director of technical marketing agency Stone Junction, explores the problem.
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"The scientific method is a powerful tool for understanding the world around us. Let us help you share your discoveries with the world.” I don’t think there could be a more concise and beautiful expression of the importance of PR to scientific companies than this quote from the Polish/French Nobel Prize winner, Marie Curie, explains Richard Stone, Managing Director of Stone Junction.
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