Stone Junction Ltd



Articles By Stone Junction Ltd

    • In the age of the short attention span, emotion trumps reason

      In a guest column, exclusive to Connectivity, Richard Stone, Founder and Managing Director of Stone Junction – the first ever PR agency for the Fourth Industrial Revolution – asks if it’s even true for engineers that, in the age of the short attention span, emotion trumps reason?

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    • Is it time to tell a green story?

      In a guest column, exclusive to Connectivity, Richard Stone, founder of Stone Junction – the first PR agency for the fourth industrial revolution, asks whether the time has come to commit to climate change as part of your PR campaign.

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    • Investing in the age of doubt

      In a guest column, exclusive to Connectivity, Laura England, junior account manager at Stone Junction – the first ever PR agency for the Fourth Industrial Revolution, explains why manufacturers must invest in certainty during a period of doubt.

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    • We already know about Industry 4.0

      In a guest column, exclusive to Connectivity, Jessica Phillips, junior account manager at Stone Junction – the first ever PR agency for the Fourth Industrial Revolution, questions whether clear product marketing could help answer the question, what is Industry 4.0?

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    • The Junction Box: Whatever happened to all the VSDs?

      In his third column, exclusive to Connectivity, Richard Stone, the founder of Stone Junction – the first PR agency for the Fourth Industrial Revolution, asks how the variable speed drive became lost in a sea of Industry 4.0 faff.

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    • The Junction Box: The hidden secrets of UK automation start ups

      In his second column, exclusive to Connectivity, Richard Stone, the founder of Stone Junction – the first PR agency for the Fourth Industrial Revolution, asks whether the UK is about to see a boom in automation start-ups, which might just kick start the economy.

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    • The Junction Box: Why Automate 2019 should change your PR campaign

      In a new column, exclusive to Connectivity, Richard Stone, the founder of Stone Junction – the first PR agency for the Fourth Industrial Revolution, recounts the robotics and automation trends from Chicago’s Automate show that have got him on the edge of his seat with excitement.

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    • Stop positioning yourself using Industry 4.0

      I recently read this description about a common writing faux pas while searching for examples of mixed metaphors: "In Garner's Modern American Usage, Bryan A. Garner offers this example from a speech by Boyle Roche in the Irish Parliament: 'Mr. Speaker, I smell a rat. I see him floating in the air. But mark me, sir, I will nip him in the bud.'" This made me think about manufacturing terms that have been used to death, so much so, that they've become clichéd. Phrases like Industry 4.0.

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