Organising a trade show is a mammoth task. Imagine the horror when after months of work, the stand is quiet and visitor-free. Here Leah Elston-Thompson, account director at Stone Junction, the first PR agency for the fourth industrial revolution, explains how to use PR and marketing before, during and after a show to maximise footfall to your stand.
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Link building is one of the most difficult, yet most effective, areas of SEO. While technical and on-page SEO are more like a science — straightforward to implement if you know the formula — off-page, SEO involves a bit more creativity. Here, Andy Kehoe, Marketing Executive at technical PR agency, Stone Junction, discusses the benefits of off-page SEO and explains how to get started.
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It’s a truth universally acknowledged, that the most successful companies have a thirst to give away knowledge as well as sell products and services, explains Andy Kehoe, Marketing Executive at technical PR agency Stone Junction.
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As Connectivity reaches 200 issues, we take a quick look at where our strategic partners sit in the Industry 4.0 landscape, what factors are driving them forwards, and also what milestones they’ve achieved in getting to where they are today.
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In an increasingly competitive business environment, PPC can go a long way towards fulfilling your marketing objectives, explains Andy Kehoe, Marketing Executive at digital marketing, PR and PPC agency, Stone Junction.
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Since its creation in 2005, the popularity of YouTube has skyrocketed. Currently, global users watch 5bn YouTube videos per day, totalling over 1bn hours of content – that’s more than Netflix and Facebook combined. While other social media platforms rise and fall, there seems to be no end to the ever-increasing popularity of YouTube. Here, Hannah Sanders, Account Executive at Stone Junction, explains how STEM companies can choose the best YouTube channel to appear on.
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“In preparing for battle, I have always found that plans are worthless, but planning is everything.” This quote is generally attributed to Dwight Eisenhower, but in his own writing he attributes it to an anonymous soldier – and the quote is a little different. Here, Richard Stone, Managing Director of technical PR agency Stone Junction, explains why.
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Technical PR agency, Stone Junction, will be joining this year’s largest gathering of the UK engineering professionals on the November 3 and 4 at the NEC, Birmingham, when it exhibits at Advanced Engineering. Stone Junction will be on stand number C33.
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