Despite over 30m people signing up for Threads in its first couple of days, with nearly 100M sign-ups at the time of writing, humanity appears to have hit peak internet. According to the research company GWI, we spent 13 percent less time online in 2022 than in 2021, explains Richard Stone, Managing Director of Stone Junction.
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Generative AI: Threat or Future?
Generative AI is a phrase on everybody's lips right now. In this exclusive interview, Connectivity speaks with Richard Stone, Founder of Stone Junction, about how manufacturing companies can take advantage of generative AI technologies such as ChatGPT in their marketing activities.
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Is generative AI a threat to PR agencies?
The popularity of ChatGPT since its launch last November has made generative AI one of the hottest topics in tech over the last couple of weeks. It’s been the talk of Davos, the subject of 4,520,000 Google News search results and even the reason a woman in south London left her husband.
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Energy cost crisis
Welcome to the latest Connectivity video interview! Today, I will be talking to Richard Stone, Managing Director of Stone Junction, about the energy cost crisis for manufacturers.
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Is it really a paradigm shift?
Everyone plays meeting bingo every now and then; marking off on a list when someone says, ‘push the envelope’, ‘low hanging fruit’ or ‘window of opportunity’. If you haven’t, you’ve really missed out. So, please accept my Christmas wishes along with a gift in the form of the print-out-and-keep meeting bingo card above.
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Why communicators should cling to newspapers and magazines
This month I read, for the first time, Anthony Burgess’ A Clockwork Orange. I know right! Most people read it during their rebellious teenage phase.
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There’s a recession coming, strap yourself in… for growth?
The likelihood of an economic recession on both sides of the Atlantic has increased substantially in 2022, with most economists agreeing that it’s probably the base case, rather than a potential scenario now. But, if an interesting piece of work by Sapio Research is accurate, this could mean your business should actually be preparing for growth.
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How STEM companies can reach new target markets
Early in my PR career, I came across an article translated from English into Spanish. Where in English, the example used to describe two unexpected things that go together well was “peanut butter and jelly”, the Spanish equivalent was “ham and melon”. This early example highlighted the importance of regionalising content. Here, Alison Gardner, Account Manager at Stone Junction, shares some advice for getting an international PR campaign off the ground in a new market.
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